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Library
Why you should have a web site.
Customer
expectations
Doing
business via the Internet is now a common place experience, and
the number of users of the Internet is growing substantially every
day. In Australia last year over half the adult population ( 6.9
million adults) used the Internet, and more than 1.3 million Australian
adults shopped online, an increase of over 66% for the year. Customers
now expect any professional, up-to-date company to have a web site,
at the very least for convenient and immediate promotion and information
regarding products and contact information, and, increasingly, for
actual transactions, such as buying of goods online through e-commerce.
Customer
base expansion
A well
produced Internet site, with appropriate links and online and offline
marketing strategies, can bring you unprecedented local, regional,
national and global customer enquiries and leads. It promotes your
business in places you wouldn’t even think of targeting and helps
you consolidate current customers.
Cost
savings
You
can achieve these advantages for a fraction of the cost of traditional
marketing means, such as print, advertising or telephone sales,
especially when it comes to continually presenting up-to-date information
or prices. Your web site is easy and inexpensive to maintain and
keep up-to-date.
Time
savings
For
your staff and your customers – requests for information, estimates,
customer bulletins, upgrades, orders, payments – all can be handled
quickly via your web site. No phone or counter queues, no delay
in post or printing, minimal staff time, and the information on
the web site is accessible to your customers 24 hours a day, 7 days
a week.
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